Chobani Set For Super Bowl Ad Debut TD Ameritrade Launches Olympic Ads Marketplace Roundup LeBron James Favoring Old Nikes Marketplace Roundup Cheerios To Make Super Bowl Ad Debut Volkswagen Not Renewing DC United Shirt Deal USOC Teams Up With "Sesame Street" Bryant, Wade Unveil Latest Sneaker Offerings White Sox Sue Bekins Van Lines
SBD/January 24, 2013/Marketing and Sponsorship
Kaepernick Files To Trademark "Kaepernicking," With T-Shirts Already In The Works
Published January 24, 2013
ALL IN THE FAMILY: ESPN.com’s Rovell reported the NFL “pressured an Indiana man to give up his quest to trademark ‘Harbowl,’ even though the man might have had a legal right to do so.” Roy Fox said that he spent "more than $1,000 to file for the trademarks ‘Harbowl’ and ‘Harbaugh Bowl’” last February. However, a couple of weeks before the NFL season started, the NFL “sent a note to Fox saying that it was concerned that his recent trademarks could easily be confused with the NFL's trademark of Super Bowl.” The NFL “encouraged Fox to abandon the marks, citing conflict with its mark.” Fox said that the league “refused to provide him with any remedy.” Univ. of Pennsylvania Law School professor R. Polk Wagner said that Fox not owning the trademark “doesn’t mean that Fox still can’t make T-shirts with his phrases, he just can’t make money from others making them” (ESPN.com, 1/23).