Menu
Marketing and Sponsorship

Kaepernick Files To Trademark "Kaepernicking," With T-Shirts Already In The Works

49ers QB Colin Kaepernick “applied to trademark” the term “Kaepernicking” on Jan. 14, just two days after his breakthrough win against the Packers in the NFL playoffs, according to Eric Branch of the S.F. CHRONICLE. The trademark filing “indicates Kaepernick intends to use the term on ‘clothing, namely shirts’” (SFGATE.com, 1/23). ESPN.com’s Darren Rovell reported Kaepernick's marketing team at X-A-M Sports “already has authorized a few small T-shirt companies to use his name and image on their products.” The official “Kaepernicking" shirt is “made by a company called Sportiqe.” Some proceeds from that shirt “go to Camp Taylor, which organizes camps for children with congenital heart defects.” X-A-M Sports PR & Marketing Dir Shawn Smith said that her team “intends to file other trademarks on her client’s behalf” (ESPN.com, 1/23).

ALL IN THE FAMILY: ESPN.com’s Rovell reported the NFL “pressured an Indiana man to give up his quest to trademark ‘Harbowl,’ even though the man might have had a legal right to do so.” Roy Fox said that he spent "more than $1,000 to file for the trademarks ‘Harbowl’ and ‘Harbaugh Bowl’” last February. However, a couple of weeks before the NFL season started, the NFL “sent a note to Fox saying that it was concerned that his recent trademarks could easily be confused with the NFL's trademark of Super Bowl.” The NFL “encouraged Fox to abandon the marks, citing conflict with its mark.” Fox said that the league “refused to provide him with any remedy.” Univ. of Pennsylvania Law School professor R. Polk Wagner said that Fox not owning the trademark “doesn’t mean that Fox still can’t make T-shirts with his phrases, he just can’t make money from others making them” (ESPN.com, 1/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/24/Marketing-and-Sponsorship/Kaepernick.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/24/Marketing-and-Sponsorship/Kaepernick.aspx

CLOSE