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SBD/January 23, 2013/Media
Websites Walk Thin Line Between Gambling, Fantasy Sports With New Marketing
Published January 23, 2013
HYBRID CLUB: In Houston, Molly Ryan reports Houston-based Sports Tradex has “introduced a platform on which users can combine the competitive nature of sports with the risks and thrills of a stock exchange.” The company “launched its online sports exchange about two months ago and already has close to 1,000 users.” But this is “just the beginning -- the company expects to add thousands more as it increases its sports offerings.” Sports Tradex Founder & CEO Ben Lipson said, “We are a fantasy sports and finance hybrid” (HOUSTON BUSINESS JOURNAL, 1/18 issue).