Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/January 23, 2013/Media
Websites Walk Thin Line Between Gambling, Fantasy Sports With New Marketing
Published January 23, 2013
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HYBRID CLUB: In Houston, Molly Ryan reports Houston-based Sports Tradex has “introduced a platform on which users can combine the competitive nature of sports with the risks and thrills of a stock exchange.” The company “launched its online sports exchange about two months ago and already has close to 1,000 users.” But this is “just the beginning -- the company expects to add thousands more as it increases its sports offerings.” Sports Tradex Founder & CEO Ben Lipson said, “We are a fantasy sports and finance hybrid” (HOUSTON BUSINESS JOURNAL, 1/18 issue).