Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/January 22, 2013/Research and RatingsPrint All
Following Lance Armstrong’s interview with Oprah Winfrey last week, overall opinion of the disgraced former cyclist is negative among those at least mildly interested in pro sports, but only at 54%, according to results from a recent poll conducted by Turnkey Intelligence. An online survey conducted among 593 people ages 18-74 found that 29% had a neutral opinion of Armstrong, compared to 17% positive. Compared to a year ago, 67% of respondents had a less favorable opinion of Armstrong. Among those who were most likely to see Armstrong in a positive light were people who have worn a Livestrong bracelet and younger demos. Respondents who watched the Oprah interview were more apt to see Armstrong positively and more likely to wear a Livestrong bracelet. Compared to Tiger Woods, Barry Bonds and Roger Clemens, 69% of respondents felt Armstrong had the furthest fall from grace. Around 60% of all respondents said they would not wear a Livestrong bracelet going forward, while 45% said Armstrong should repay his sponsors (Turnkey).OVERALL OPINION OF LANCE ARMSTRONG
FOLLOWING OPRAH WINFREY INTERVIEWOPINION%Negative54%Neutral29%Positive17%WHO WAS MOST DAMAGED BY
LANCE ARMSTRONG'S CONFESSION?
AT LEAST SOMEWHAT DAMAGEDNO EFFECTLivestrong Foundation63%17%Sport of cycling62%17%Tour de France61%18%Other pro athletes36%29%Trek31%40%Nike28%42%U.S. Postal Service20%59%Discovery Channel18%60%