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Fox Planning To Morph Fuel TV Cable Network Into Fox Sports 2 In August

Even though Fox Sports has yet to formally announce plans for its national sports channel, Fox Sports 1, the company "already has moved forward with plans to flip Fuel into Fox Sports 2 this August," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. Fox on Nov. 27 "filed a trademark application for a Fox Sports 2 logo." Sources said that Fuel's switch to Fox Sports 2 will be "announced later this spring and completed in August, around the same time Fox rebrands Speed into Fox Sports 1." Fox Sports 2 will "complement Fox Sports 1," as the channels will be "aligned similar to ESPN and ESPN2, which share sports across both networks." The reason for the "surprise launch" of a second all-sports channel is that Fox execs "think they need a second outlet to handle the rights they've been acquiring." Fox Sports 2 will be "run alongside Fox Sports 1," with offices in L.A., N.Y. and Charlotte, where Speed maintains its HQs (SPORTSBUSINESS JOURNAL, 1/21 issue).

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