Menu
Marketing and Sponsorship

Marketplace Roundup

Coca-Cola has opened an exhibit in Moscow called the History & Future of Olympic Torch Relay with Coke dedicated to the start of the nomination campaign of for the '14 Sochi Games torch relay. The exhibition opened Thursday and will close Jan. 24. The featured exhibits are the symbols of past Olympic torch relays including torches, torchbearers' uniforms, exclusive photos and unique exhibits of the '80 Moscow Games (Coca-Cola)....Grocery store chain H-E-B has signed a deal with Texans DE J.J. Watt and his foundation in which Watt will "serve as a spokesperson to promote some of his favorite H-E-B products." The chain has "worked with the Texans since 2002 and currently partners with the team for the 'Tailgater of the Year' and 'Sacks for Hunger' programs (CHRON.com, 1/17)....EPL club Manchester United has signed a three-year sponsorship with Kansai, a Japanese paint manufacturer. Kansai, which was founded in 1918 and currently ranks as the top paint brand in Japan and Africa, becomes ManU's first official paint partner (Christopher Botta, SportsBusiness Journal)....Golfer Robert Garrigus has signed with Adams Golf and began his season at this week's PGA Tour Humana Challenge "with an Adams hat, bag and hybrid deal." Garrigus joins Rich Beem and Jeff Overton "as new Adams staffers for the 2013 season" (GOLFCHANNEL.com, 1/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/18/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/18/Marketing-and-Sponsorship/Roundup.aspx

CLOSE