SBD/January 18, 2013/Marketing and Sponsorship
Published January 18, 2013
Coca-Cola has opened an exhibit in Moscow called the History & Future of Olympic Torch Relay with Coke dedicated to the start of the nomination campaign of for the '14 Sochi Games torch relay. The exhibition opened Thursday and will close Jan. 24. The featured exhibits are the symbols of past Olympic torch relays including torches, torchbearers' uniforms, exclusive photos and unique exhibits of the '80 Moscow Games (Coca-Cola)....Grocery store chain H-E-B has signed a deal with Texans DE J.J. Watt and his foundation in which Watt will "serve as a spokesperson to promote some of his favorite H-E-B products." The chain has "worked with the Texans since 2002 and currently partners with the team for the 'Tailgater of the Year' and 'Sacks for Hunger' programs (CHRON.com, 1/17)....EPL club Manchester United has signed a three-year sponsorship with Kansai, a Japanese paint manufacturer. Kansai, which was founded in 1918 and currently ranks as the top paint brand in Japan and Africa, becomes ManU's first official paint partner (Christopher Botta, SportsBusiness Journal)....Golfer Robert Garrigus has signed with Adams Golf and began his season at this week's PGA Tour Humana Challenge "with an Adams hat, bag and hybrid deal." Garrigus joins Rich Beem and Jeff Overton "as new Adams staffers for the 2013 season" (GOLFCHANNEL.com, 1/14).
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