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SBD/January 17, 2013/Marketing and Sponsorship
Serves & Volleys: Rhode Island ATP World Tour Event Going Without Title Sponsor
Published January 17, 2013
THE PINK PANTHER? In London, Liv Lee notes Roger Federer in his second-round Australian Open match against Nikolay Davydenko today "took to the court ... in an outfit that showed something of a departure from his usual attire," as he wore "bubblegum pink shoelaces." He wore them with "jet black Nike trainers and socks for maximum impact." His shirt and headband "tied the colour theme together, with the zipper and Nike tick lit up in baby pink against the backdrop of a silky looking blue-grey shirt" (DAILYMAIL.co.uk, 1/17). ESPN's Brad Gilbert was asked his thoughts about Federer's attire and said, "Thumbs up, because no yellow. I’m just disheveled with all the guys and girls wearing so much yellow. There’s no yellow in his attire, therefore he gets an A+. Are those pink laces? Would you wear those kicks?” ESPN's Chris Fowler responded, “If it were part of a contract maybe” (“Australian Open,” ESPN2, 1/17).