Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/January 17, 2013/Marketing and Sponsorship
Published January 17, 2013
BEST FEET FORWARD: MARKETING magazine’s John Reynolds reports the English FA is “undertaking an overhaul of its brand and is pushing the brand itself to the fore, in a move which coincides" with its 150th anniversary. The FA “wants to communicate and emphasize its brand values of ‘pride, passion and fans first’ and is thought to be undergoing a series of initiatives this year to promote the brand.” The NGB is “working with design agency Uniform on the project” (MARKETINGMAGAZINE.co.uk, 1/17).
TROPHY APPAREL: CBS' Nick Faldo has established his own brand called “Claret & Green,” and sold the first license to Bernette Textile for the design of a new line of clothing. Bernette’s line will incorporate a “Claret & Green” crest. Faldo and Bernette President Jeffrey Siskind will launch the brand at next week's PGA Merchandise Show in Orlando. The move comes as Faldo is launching the Faldo Series Academy, a full-time residential school for youth golfers in Arizona; and a line of custom clubs with clubmaker David Edel (Wade Media Management).
TRASH TALK: Clear Channel Outdoor has “put up billboards on I-93 north on the Medford/Stoneham line and on I-495 in Lawrence that are surely going to get some attention in Baltimore.” The billboards promote this Sunday's Ravens-Patriots AFC Championship game as Ravens LB Ray Lewis' "retirement party" (BOSTON GLOBE, 1/17).