SBD/January 17, 2013/Marketing and Sponsorship

UFC's Rampage Jackson In Dispute With MMA Promotion Over Reebok Sponsorship

UFC said that it is open to establishing a relationship with Reebok
UFC fighter Quinton “Rampage” Jackson is “incensed that the promotion won't let him wear new sponsor Reebok into the cage” for his Jan. 26 fight against Glover Teixeira as part of UFC on FOX 6, according to Steven Marrocco of MMAJUNKIE.com. Jackson said, "I see other fighters sponsored by Nike. Why can't I have Reebok?" The UFC has confirmed that Jackson's "next appearance would be his last” with the promotion. Jackson said that Reebok “would stick by him despite the ban, but surmised that the UFC's decision was illegal.” Reebok confirmed Jackson's sponsorship, and the UFC said that it was “open to establishing a relationship" with the brand. The UFC in ‘09 “instituted a policy to charge a fee for companies seeking to sponsor fighters.” A source said that companies are now “required to pay between $50,000 and $250,000 for the privilege, depending on the size of the company.” Companies may also “ink partnership deals with the UFC that offer more exposure inside the octagon.” Sources said that there are “no apparel companies on the UFC's list of exclusive sponsors” (MMAJUNKIE.com, 1/15).
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