SBD/January 16, 2013/Research and Ratings

NBC Sports Network Heads Into NHL Season In 77.9 Million U.S. TV Households

NBC Sports Network heads into the start of the long-delayed NHL season in 77.9 million U.S TV homes, compared to 75.0 million homes at the start of last season (October ’11). Another Comcast-owned network -- Golf Channel -- began the PGA Tour season earlier this month in just under 84 million homes, down slight from 84.6 million homes at the start of last season. ESPN and ESPN2 are in around 98.5 million homes in January, down from the same period last year. Only one network on all of cable TV -- Weather Channel -- is in over 100 million homes. January marks the first time since August that any cable net has passed the 100 million-home mark. Listed below are the top 10 cable nets in terms of viewership for January, with comparisons to previous years. Also listed are figures for networks with significant sports programming.

JANUARY CABLE NETWORK DISTRIBUTION
NETWORK
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
'12
(000)
'13
(000)
Weather Channel
89,510
91,989
96,645
98,796
99,866
100,569
100,046
100,093
TBS
89,506
91,714
97,417
99,014
100,100
100,951
99,983
99,669
Food Network
88,017
91,136
95,773
97,918
99,202
100,096
99,602
99,656
Nickelodeon/
Nick-at-Nite
89,508
91,940
96,454
98,429
99,564
100,309
99,581
99,373
Discovery Channel
90,279
92,544
96,889
98,747
99,750
100,474
99,660
99,230
USA Network
89,709
92,051
96,465
98,368
99,077
99,950
99,373
99,179
CNN
89,909
92,273
96,528
98,343
99,219
100,029
99,253
99,081
Cartoon Network/
Adult Swim
88,562
91,076
95,766
97,701
98,244
99,340
98,995
98,993
AMC
87,237
89,969
94,094
94,497
95,196
96,409
96,431
98,957
A&E
89,326
91,774
96,286
97,979
98,816
99,760
99,090
98,885
ESPN
90,111
92,337
96,679
98,092
99,016
99,792
99,113
98,569
ESPN2
89,315
91,812
96,285
97,696
98,713
99,699
99,045
98,534
Spike
89,558
91,654
96,076
97,817
98,671
99,397
98,798
97,974
FX
87,896
90,414
94,636
95,194
95,859
95,825
98,182
97,958
Golf Channel
67,797
74,319
75,232
81,246
82,013
83,343
84,577
83,962
Speed
64,206
69,530
72,319
73,273
74,865
77,548
79,157
81,080
NBC Sports Net
63,402
71,419
72,789
73,801
63,809
75,360
76,227
77,888
ESPNews
45,748
54,326
63,015
67,982
71,344
73,210
74,160
74,801
ESPNU
n/a
n/a
n/a
n/a
n/a
72,338
72,658
74,071
MLB Network
n/a
n/a
n/a
n/a
n/a
54,872
68,241
70,377
NFL Network
n/a
39,692
43,171
41,908
55,411
56,696
58,125
69,668
NBA TV
n/a
n/a
n/a
n/a
n/a
54,181
55,810
60,697
Fox Soccer
n/a
n/a
n/a
34,576
35,823
38,472
40,929
42,324
Outdoor Channel
25,739
29,922
30,453
29,534
34,463
34,433
35,922
38,726
Fuel TV
n/a
n/a
n/a
n/a
n/a
n/a
36,571
37,649
ESPN Classic
58,408
64,398
62,835
63,355
59,539
38,535
32,822
31,504
Sportsman
Channel
n/a
n/a
n/a
n/a
n/a
n/a
n/a
31,438
                 

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.

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