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SBD/January 15, 2013/People and Pop Culture
Eric Grilly, As Expected, Takes Over As Alli Sports President With Martin Departing
Published January 15, 2013
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INEXPERIENCE NOT AN ISSUE: Simmlekjaer said that Grilly's inexperience in the world of action sports would not be an issue. Simmelkjaer: "We certainly talked about it, but when you look at Wade, he came into that space without that background as a snowboarder or skateboarder. He brought to the table great insight as a business person and an ability to work with brands. Eric brings that exact same skill set to the table. The action sports side, knowing the athletes and the sports, will certainly come with time. We have a staff at Alli who's well versed in this stuff from (Chief Creative Officer) CHRIS MILLER to (VP) CHRIS PRYBYLO to (Dew Tour GM) KENNY MITCHELL." Grilly is in the process of relocating from Philadelphia to Chicago.