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Marketing and Sponsorship

Marketplace Roundup

BLOOMBERG NEWS’ Sherman & Fixmer reported NBC Sports Group is “sticking with its commitment to be a sponsor of the largest U.S. gun trade show next week.” NBC Sports Group Senior VP/Communications Greg Hughes said that the channel will “remain the 2013 SHOT Show New Product Center Sponsor.” Hughes said that NBCSN has “been a sponsor of the show for ‘several years.’” He added that the channel “airs hunting and fishing shows and participates as a sponsor ‘as part of our commitment to our outdoor-programming block.’” The show will be held from Tuesday-Friday in Las Vegas (BLOOMBERG NEWS, 1/11).

HIGH ROLLERS' ROOM: In Boston, Ira Kantor noted the Celtics and Mohegan Sun "announced a new two-year partnership" that includes the rebranding of "Club Green presented by Mohegan Sun," the team’s free subscription-based e-newsletter. As part of the "re-launch of the e-newsletter," the Celtics and Mohegan Sun will unveil the “Stay and Play Sweepstakes,” which gives fans the chance to win a prize pack of four tickets to the Jan. 27 home game versus the Heat, as well as a two-night stay at Mohegan Sun beginning that night. Mohegan Sun also will offer Club Green subscribers "other sweepstakes opportunities, and special offers for casino visits" (BOSTON HERALD, 1/12).

ATTITUDE ADJUSTMENT: The WWE and Post Foods have reached a deal that will see the WWE's John Cena for a limited time replace Fred Flintstone on boxes of Fruity Pebbles and Cocoa Pebbles cereal (Post Foods). AD AGE's E.J. Schultz noted the deal marks WWE's "most-significant partnership with a mainstream, family food brand since the organization began seeking such deals in the wake of toning down its act in 2008." WWE "first entered into a deal with Post last year after Dwayne 'The Rock' Johnson began teasing Mr. Cena for his brightly colored ring-gear, saying he looked like a 'big, fat bowl of Fruity Pebbles.'" WWE "reached out to Post after it caught on with fans, who began chanting 'Fruity Pebbles' in arenas" (ADAGE.com, 1/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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