Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/January 14, 2013/Marketing and Sponsorship
Published January 14, 2013
HIGH ROLLERS' ROOM: In Boston, Ira Kantor noted the Celtics and Mohegan Sun "announced a new two-year partnership" that includes the rebranding of "Club Green presented by Mohegan Sun," the team’s free subscription-based e-newsletter. As part of the "re-launch of the e-newsletter," the Celtics and Mohegan Sun will unveil the “Stay and Play Sweepstakes,” which gives fans the chance to win a prize pack of four tickets to the Jan. 27 home game versus the Heat, as well as a two-night stay at Mohegan Sun beginning that night. Mohegan Sun also will offer Club Green subscribers "other sweepstakes opportunities, and special offers for casino visits" (BOSTON HERALD, 1/12).
ATTITUDE ADJUSTMENT: The WWE and Post Foods have reached a deal that will see the WWE's John Cena for a limited time replace Fred Flintstone on boxes of Fruity Pebbles and Cocoa Pebbles cereal (Post Foods). AD AGE's E.J. Schultz noted the deal marks WWE's "most-significant partnership with a mainstream, family food brand since the organization began seeking such deals in the wake of toning down its act in 2008." WWE "first entered into a deal with Post last year after Dwayne 'The Rock' Johnson began teasing Mr. Cena for his brightly colored ring-gear, saying he looked like a 'big, fat bowl of Fruity Pebbles.'" WWE "reached out to Post after it caught on with fans, who began chanting 'Fruity Pebbles' in arenas" (ADAGE.com, 1/5).