Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/January 11, 2013/Media
Published January 11, 2013
WHAT'S UP, DOC? In N.Y., Richard Sandomir notes NBC hockey announcer Mike Emrick "has not been fully idle" during the NHL lockout, and his "most unusual assignment came last month: play-by-play of a girls’ 12-and-under league game." The idea came from NBC News' Brian Williams, who said, "I figured, ‘What is he doing?’ He must be driving Mrs. Emrick crazy. So we approached him and said, ‘The smaller the better -- would you be willing to call a kids’ game?’" Sandomir notes Emrick "liked the idea of calling a game without a labor dispute involved, and the girls’ game was put on his schedule on Dec. 12 in Troy, Mich." The segment aired as part of Thursday night's episode of NBC's "Rock Center" (N.Y. TIMES, 1/11).
CROSSOVER APPEAL: USA TODAY's Michael Hiestand notes Michelle Beadle will co-host a new NBC Sports Network show called "The Crossover" starting Jan. 28 that will "incorporate various new-media tie-ins such as video screens that could flash viral videos." Beadle, who previously co-hosted "SportsNation" on ESPN2, said, "I'd be lying if I said we're reinventing the wheel. I came from a show trying to not take anything too seriously, which is easy for me. I don't know if we'll introduce anything mind-dropping. But we'll be there for people who don't want arguments or yelling" (USA TODAY, 1/11).
WELCOME ABOARD: Comcast SportsNet Bay Area announced that MLB Network host Ahmed Fareed would join the network and serve as an anchor and reporter for the net's "SportsNet Central." Fareed begins his new role Monday (CSN).