SBD/January 11, 2013/Media

Final Ratings: Bowl Game Viewership Sees 6% Increase From Last Season

College bowl games across ESPN, ESPN2, ABC, Fox and CBS averaged 5.6 million viewers this season for 34 telecasts (excluding the Heart of Dallas Bowl on ESPNU), up 6.1% from 5.2 million viewers in ’11-12, but down from 9% from during the ’10-11 season. Viewership for ESPN’s five BCS games was up 8% this year. ESPN and ESPN2 averaged 3.5 million viewers for 26 non-BCS bowls this season, up 3% from last season (25 games), but down from 3.7 million viewers in ’10-11. Fox topped all non-BCS games with 11.9 million viewers for the Texas A&M-Oklahoma AT&T Cotton Bowl, marking the net’s best audience for the bowl since it picked up TV rights in ’99. ESPN’s average 8.6 million viewers for the Clemson-LSU Chick-fil-A Bowl on New Year’s Eve, marking the net’s best non-BCS bowl on record (ESPN began airing the bowl in ’92). The Chick-fil-A Bowl now marks four of the top 10 most-viewed non-BCS bowls all-time on ESPN. CBS' lone bowl -- the Hyundai Sun Bowl -- averaged 4.0 million viewers for Georgia Tech-USC, down slightly from 4.1 million viewers for Utah-Georgia Tech last year. Below are the top 10 non-BCS bowls from this season.

'12-13 MOST-VIEWED NON-BCS BOWL GAMES
BOWL MATCHUP
DATE
NET
RAT.
VIEWERS
(000)
AT&T Cotton Texas A&M-Oklahoma
1/4
Fox
7.2
11,938
Capital One Georgia-Nebraska
1/1
ABC
6.6
10,954
Chick-fil-A Clemson-LSU
12/31
ESPN
4.8
8,557
Outback South Carolina-Michigan
1/1
ESPN
4.3
7,583
Valero Alamo Texas-Oregon State
12/29
ESPN
4.1
6,757
New Era Pinstripe Classic Syracuse-West Virginia
12/29
ESPN
3.9
5,148
Meineke Car Care of Texas Texas Tech-Minnesota
12/28
ESPN
2.9
4,556
Maaco Bowl Las Vegas Boise State-Washington
12/22
ESPN
2.9
4,434
Buffalo Wild Wings Michigan State-TCU
12/29
ESPN
2.7
4,424
Hyundai Sun Georgia Tech-USC
12/31
CBS
2.7
3,968
   

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
AT&T Cotton Bowl:
Texas A&M-Oklahoma
1/4
Fox
8:10-11:38pm
7.2
11,938
"ESPN Sports Saturday"
1/5
ABC
4:00-6:00pm
0.4
n/a
Lucas Oil Off-Road Racing
1/5
CBS
1:00-2:00pm
0.4
n/a
NCAA Women's Basketball:
Purdue-Nebraska
1/5
CBS
2:00-4:00pm
0.4
n/a
NCAA Women's Basketball:
Notre Dame-UConn
1/5
CBS
4:00-6:00pm
0.7
n/a
FA Cup: Third Round:
Manchester United-West Ham
1/5
Fox
12:15-2:15pm
0.6
887
High School Football:
U.S. Army All-American Bowl
1/5
NBC
1:00-4:00pm
1.2
1,700
"Football Night in America"
1/5
NBC
4:00-4:30pm
4.2
6,400
AFC Wild Card: Texans-Bengals
1/5
NBC
4:30-8:00pm
14.4
23,600
NFC Wild Card: Packers-Vikings
1/5
NBC
8:09-11:03pm
17.3
30,276
Liga MX: Club America-Monterrey
1/5
Univ.
5:55-8:00pm
0.7
1,439
"The NFL Today"
1/6
CBS
12:00-1:00pm
4.6
n/a
AFC Wild Card: Ravens-Colts
1/6
CBS
1:00-4:30pm
18.1
29,600
NCAA Basketball: Temple-Kansas
1/6
CBS
4:30-6:30pm
2.0
n/a
"Fox NFL Sunday"
1/6
Fox
4:00-4:30pm
NFC Wild Card: Seahawks-Redskins
1/6
Fox
4:30-7:30pm
21.5
38,100
PGA Tour: Hyundai Tournament
of Champions: First Round*
1/6
NBC
3:30-6:00pm
0.7
970
Liga MX: CD Guadalajara-Toluca
1/6
Telem.
5:55-8:00pm
0.4
846
           
NOTE: *Play suspended early due to high winds.
           
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Rose Bowl: Stanford-Wisconsin
1/1
ESPN
5:08-8:24pm
9.4
17,024
Tostitos Fiesta Bowl:
Oregon-Kansas State
1/3
ESPN
8:30-11:45pm
7.4
12,306
Allstate Sugar Bowl: Louisville-Florida
1/1
ESPN
8:51pm-12:14am
6.2
10,562
Discover Orange Bowl:
Florida State-Northern Illinois
1/2
ESPN
8:26-11:45pm
6.1
10,125
Chick-fil-a Bowl: Clemson-LSU
12/31
ESPN
7:30-11:20pm
4.8
8,557
Outback Bowl:
South Carolina-Michigan
1/1
ESPN
1:00-4:46pm
4.3
7,583
NBA: Lakers-Clippers
1/4
ESPN
10:42pm-1:33am
2.1
3,086
AutoZone Liberty Bowl:
Tulsa-Iowa State
12/31
ESPN
3:31-7:04pm
1.7
2,704
BBVA Compass Bowl: Pitt-Ole Miss
1/5
ESPN
1:00-4:31pm
1.9
2,672
TaxSlayer.com Gator Bowl:
Northwestern-Mississippi State
1/1
ESPN2
12:00-3:21pm
1.4
2,230

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