Roller Coaster Ride: Yahoo Returns To Top Of Monthly ComScore Rankings, Topping ESPN

Yahoo Sports in December returned to the top of the monthly comScore reach rankings among U.S. sports sites, continuing a back-and-forth with ESPN for the top spot over the past five months. Yahoo last month led the way with 40.01 million unique visitors. The rest of the list mostly held form compared to November. The rankings still predate the digital content and marketing partnership between Yahoo and NBC Sports that ultimately will create a joint listing in comScore rankings. ESPN again led in consumption among U.S. sports sites with an average of 82 minutes per visitor during the month.

RANK	SITE	UNIQUES (000)
1)	Yahoo Sports*	40,092
2)	ESPN	38,307
3)	FoxSports.com on MSN	36,958
4)	NFL Internet Group	23,537
5)	USA Today Sports Media Group**	20,707
6)	Bleacher Report-Turner Sports Network***	19,307
7)	CBS Sports	18,191
8)	NBC Sports^	11,987
9)	Sports Illustrated sites	10,806
10)	SB Nation	10,004
11)	Sporting News on AOL	9,511
12)	MLB	6,791
13)	Big Lead Sports by FSV	6,307
14)	Stack Media	5,813
15)	JumpTV/NeuLion	4,098

NOTES: All numbers do not include wireless traffic. *= Includes Rivals.com and ThePostGame.com. **= Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. ***= Sites includes NBA.com, PGATour.com, PGA.com, NCAA.com and WNBA.com. ^= Includes NHL.com.