Yahoo Sports in December returned to the top of the monthly comScore reach rankings among U.S. sports sites, continuing a back-and-forth with ESPN for the top spot over the past five months. Yahoo last month led the way with 40.01 million unique visitors. The rest of the list mostly held form compared to November. The rankings still predate the digital content and marketing partnership between Yahoo and NBC Sports that ultimately will create a joint listing in comScore rankings. ESPN again led in consumption among U.S. sports sites with an average of 82 minutes per visitor during the month.
| RANK |
SITE |
UNIQUES (000)
|
| 1) |
Yahoo Sports* |
40,092
|
| 2) |
ESPN |
38,307
|
| 3) |
FoxSports.com on MSN |
36,958
|
| 4) |
NFL Internet Group |
23,537
|
| 5) |
USA Today Sports Media Group** |
20,707
|
| 6) |
Bleacher Report-Turner Sports Network*** |
19,307
|
| 7) |
CBS Sports |
18,191
|
| 8) |
NBC Sports^ |
11,987
|
| 9) |
Sports Illustrated sites |
10,806
|
| 10) |
SB Nation |
10,004
|
| 11) |
Sporting News on AOL |
9,511
|
| 12) |
MLB |
6,791
|
| 13) |
Big Lead Sports by FSV |
6,307
|
| 14) |
Stack Media |
5,813
|
| 15) |
JumpTV/NeuLion |
4,098
|
NOTES: All numbers do not include wireless traffic. *= Includes Rivals.com and ThePostGame.com. **= Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. ***= Sites includes NBA.com, PGATour.com, PGA.com, NCAA.com and WNBA.com. ^= Includes NHL.com.
