SBD/January 10, 2013/Marketing and Sponsorship

Panini Signs On To Be Broncos' Exclusive Game-Worn Memorabilia Provider

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Panini will beginning selling game-worn merchandise as soon as today
Looking to bolster its memorabilia offerings, Panini America has signed on as the Broncos' exclusive game-worn merchandise provider. It is the first time Panini has signed such a deal with an NFL team. With the Broncos hosting a divisional playoff game this weekend, PaniniAuthentics.com will have game-worn Broncos jerseys from QB Peyton Manning and others as soon as today, said Panini VP/Marketing Jason Howarth. Game-used footballs and other on-field equipment also will be offered. Under the multiyear deal, NFL trading-card licensee Panini will sponsor the Broncos Bunch, the team's kids club, and stage an annual trading-card giveaway at a Broncos home game.
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