SBD/January 10, 2013/Marketing and Sponsorship

New Balance Teams With Disney In Latest Partnership For Running Initiatives

New Balance created a limited edition runDisney 860v3 running shoe
New Balance and Walt Disney Parks & Resorts yesterday announced a multiyear deal that includes exclusive footwear, running-specific initiatives and co-branding opportunities. New Balance becomes the official shoe of Walt Disney World Resort, Disneyland Resort and the ESPN Wide World of Sports Complex. The brand also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex. New Balance will be the title sponsor of the track & field facility at the complex. Future initiatives include the creation of maps for the running trails of Walt Disney World Resort and fitness programs for Disney guests. New Balance created a men’s and women’s limited edition runDisney 860v3 running show that features Disney characters Mickey Mouse and Minnie Mouse (New Balance). Disney Corporate Alliances Senior VP George Aguel said that the partnership “complements the company’s efforts to provide healthy options for families during their Disney vacations” (BOSTON HERALD, 1/10).
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