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Names & Faces: Time Warner Cable Signs Poulter For "Enjoy Sports Better" Campaign

Time Warner Cable has partnered with golfer Ian Poulter in support of its “Enjoy Sports Better” initiative. The partnership will feature Poulter in a national ad campaign as well as appearances at tournaments and opportunities with customers in TWC markets. Along with the ad campaign, Poulter will connect with TWC customers via online media including the company’s YouTube channel, Twitter account and Facebook page, where fans will have access to Facebook chats during PGA Tour events and regular status updates (TWC).

FLY GUY: AD WEEK’s Tim Nudd reported Clippers F Blake Griffin is starring in “new ads for GameFly, the video-game rental service,” created by Gifted Youth, which is comedy website Funny or Die’s commercial production company. GameFly is the “dominant player in the space, so Gifted Youth -- working directly with the client, with no agency involved -- was able to create broadly comic spots (two :30s and two :60s) without a hard sell.” In the ads, Griffin “hosts mock educational videos on ‘How To Be Amazing,’ introducing examples of activities that are and aren’t just that.” At the end of each ad, Griffin “gets more amazing by slowly taking off in a nitrogen-propelled jetpack" (ADWEEK.com, 1/8).

COVER BOY: ESPN.com’s Jon Robinson reported Arnold Palmer “finds himself on the cover” of EA Sports' upcoming “Tiger Woods PGA Tour 14” video game alongside Woods. Palmer said of the video game’s potential to bring new fans to golf, “All of the things that are happening, from the First Tee program to what Tiger has done in the game and the potential for what is to come in the video game, will really help promote the game of golf to where we even think it might be” (ESPN.com, 1/8).

NOTES: Callaway signed golfer Ryo Ishikawa to a multiyear head-to-toe sponsorship deal. Ishikawa will wear Callaway-branded apparel, caps, gloves and footwear. Terms of the contract were not disclosed (Callaway)....Unifi announced yesterday that its fiber brand Repreve will be a first-time sponsor this year of the Winter X Games in Aspen, which take place Jan. 24-27. Snowboarder Elena Hight is working with Repreve to help promote a greener lifestyle, including recycling (Unifi).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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