SBD/January 10, 2013/Marketing and Sponsorship

Defending Stanley Cup Champs Kings Sign McDonald's As Presenting Sponsor

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The NHL Kings have signed McDonald's as the club's presenting sponsor for the abbreviated ‘13 season and the ‘13-14 season. The deal, which will be announced today, is the Kings' first for a presenting sponsor of a season. McDonald's deal points include receiving logo placement on Kings' practice jerseys and press backdrops, presenting the club's Player of the Month fan voting platform, sponsoring an opening night banner giveaway, and participation in grass-roots events. A new logo, integrating McDonald's with the Kings shield, will be used in all club marketing and promotional efforts, in the arena and online. A partnership between the team and Ronald McDonald House Charities also will be introduced. Financial terms were not available. McDonald's has been associated with the Kings and Staples Center since the arena opened 14 years ago. According to the team, Southern California McDonald's Franchisees agreed to significantly increase its presence with the team. "Side by side, our brands look incredible and we have such admiration and respect for the McDonald's franchisees and their agency, DavisElen," said Kings President of Business Operations Luc Robitaille.
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