Louisville, Adidas Ink Five-Year Extension James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly Crosby Reclaims Top-Selling NHL Jersey Bacardi Sponsors New NBA Lifestyle Site Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight
Upcoming Conferences and Events
SBD/January 10, 2013/Marketing and Sponsorship
Reebok, John Wall End Sponsorship Deal; Wizards Star Seen Wearing Adidas
Published January 10, 2013
THE PREMIERE: YAHOO SPORTS’ Jason Cole noted Broncos LB Von Miller for his game on Saturday against the Ravens is “going to put his personalized shoe by adidas on display for the first time.” The shoe is a “gleaming white, lightweight, Five-Star high-top that the sneaker company designed just for Miller,” who is “continuing to make his marketing pitch.” He even “took suggestions from reporters on possible names” (SPORTS.YAHOO.com, 1/9).