Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
Upcoming Conferences and Events
SBD/January 10, 2013/Marketing and Sponsorship
Reebok, John Wall End Sponsorship Deal; Wizards Star Seen Wearing Adidas
Published January 10, 2013
THE PREMIERE: YAHOO SPORTS’ Jason Cole noted Broncos LB Von Miller for his game on Saturday against the Ravens is “going to put his personalized shoe by adidas on display for the first time.” The shoe is a “gleaming white, lightweight, Five-Star high-top that the sneaker company designed just for Miller,” who is “continuing to make his marketing pitch.” He even “took suggestions from reporters on possible names” (SPORTS.YAHOO.com, 1/9).