Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Rockets' James Harden Unveils Adidas Shoe Xbox Activates With Sounders Jerseys, Kiosks Microsoft Attempts To Improve NFL Tablet's Reputation Cubs Looking Out For Corporate Partners Krispy Kreme Names Shaq Spokesperson Marketplace Roundup ISC Signs Multiyear Extension With Geico
SBD/January 10, 2013/Marketing and Sponsorship
Reebok, John Wall End Sponsorship Deal; Wizards Star Seen Wearing Adidas
Published January 10, 2013
THE PREMIERE: YAHOO SPORTS’ Jason Cole noted Broncos LB Von Miller for his game on Saturday against the Ravens is “going to put his personalized shoe by adidas on display for the first time.” The shoe is a “gleaming white, lightweight, Five-Star high-top that the sneaker company designed just for Miller,” who is “continuing to make his marketing pitch.” He even “took suggestions from reporters on possible names” (SPORTS.YAHOO.com, 1/9).