Curry, Warriors Leading NBAStore.com Sales Under Armour Takes Targeted College Approach Pepsi Using Super Bowl To Hype Premium Water KT Tape Signs U.S. Skier Julia Mancuso To Deal Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Marketplace Roundup
SBD/January 10, 2013/Marketing and Sponsorship
Reebok, John Wall End Sponsorship Deal; Wizards Star Seen Wearing Adidas
Published January 10, 2013
THE PREMIERE: YAHOO SPORTS’ Jason Cole noted Broncos LB Von Miller for his game on Saturday against the Ravens is “going to put his personalized shoe by adidas on display for the first time.” The shoe is a “gleaming white, lightweight, Five-Star high-top that the sneaker company designed just for Miller,” who is “continuing to make his marketing pitch.” He even “took suggestions from reporters on possible names” (SPORTS.YAHOO.com, 1/9).