SBD/January 10, 2013/Franchises

MLB Rangers Raise Ticket Costs, Introduce Dynamic Pricing For '13 Season

Along with tickets, Rangers fans will be paying more for parking near the ballpark
The MLB Rangers announced higher ticket prices for the '13 season, and team COO Rick George said that the increases “will allow the Rangers to cover a club payroll that has exceeded $120 million and improvements that have been made" to Rangers Ballpark of Arlington, according to Jeff Wilson of the FT. WORTH STAR-TELEGRAM. Most of the Rangers' "price hikes for non-premier games were for $4 or less,” and cash parking “also jumped from $12 to $15.” George said, “When we look at increasing any ticket prices, we do it carefully and with a lot of consideration and with a lot of internal discussion.” Wilson noted the Rangers also "introduced dynamic pricing for Upper Reserved seats.” Ticket prices for each game will be “based on supply and demand, and the Rangers are hopeful that more fans will show up for games that are typically box-office duds.” George said that “more than half of the 30 MLB teams use dynamic pricing” (FT. WORTH STAR-TELEGRAM, 1/9).

IMPROVEMENTS ON TRACK: Rangers Exec VP/Ballpark Operations Rob Matwick said that Rangers Ballpark improvements are “on track for a March 22 completion, though none of the changes had been completed Tuesday.” He added that work crews have been “maintaining a six-day work week" to get the $12M project completed before the team's April 5 home opener (FT. WORTH STAR-TELEGRAM, 1/9).
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