SBD/January 9, 2013/Media

ESPN's BCS National Championship Marks Second-Best Cable Audience All-Time

ESPN finished with a 15.1 U.S. rating and 26.4 million viewers for Alabama’s 42-14 win over Notre Dame in Monday night’s BCS National Championship, marking the second-best audience in cable TV history. The only larger audience was the ’11 Auburn-Oregon BCS title game, which drew a 15.3 rating and 27.3 million viewers. Alabama-Notre Dame also is up 8% and 9%, respectively, from a 14.0 rating and 24.2 million viewers for the Alabama-LSU title game last year. For five BCS bowl games this year, ESPN averaged an 8.8 rating and 15.1 million viewers, up 5% and 8%, respectively, from last year, but down from the net’s first year covering all five games in ’11.

BCS NATIONAL CHAMPIONSHIP AUDIENCE TREND
YEAR
DAY
GAME
NET
RAT.
VIEWERS (000)
'13
Mon.
Alabama-Notre Dame
ESPN
15.1
26,380
'12
Mon.
Alabama-LSU
ESPN
14.0
24,214
'11
Mon.
Auburn-Oregon
ESPN
15.3
27,316
'10
Thurs.
Alabama-Texas
ABC
17.2
30,776
'09
Thurs.
Florida-Oklahoma
Fox
15.8
26,767
'08
Mon.
LSU-Ohio State
Fox
14.4
23,069
'07
Mon.
Florida-Ohio State
Fox
17.4
28,795
'06
Wed.
Texas-USC (Rose Bowl)
ABC
21.7
35,630
'05
Tues.
USC-Oklahoma (Orange Bowl)
ABC
13.7
21,419
'04
Sun.
LSU-Oklahoma (Sugar Bowl)
ABC
14.8
23,937
'03
Fri.
Ohio State-Miami (Fiesta Bowl)
ABC
17.2
29,104
'02
Thurs.
Miami-Nebraska (Rose Bowl)
ABC
13.8
21,559
'01
Wed.
Oklahoma-Florida State (Orange Bowl)
ABC
17.8
27,240
'00
Tues.
Florida State-Virginia Tech (Sugar Bowl)
ABC
17.5
26,962
'99
Mon.
Tennessee-Florida State (Fiesta Bowl)
ABC
17.2
26,112
 

VIEWERSHIP TREND FOR BCS BOWL GAMES
YEAR
NET(S)
U.S. RATING
VIEWERS (000)
'13
ESPN
8.8
15,131
'12
ESPN
8.4
14,018
'11
ESPN
9.6
16,729
'10
Fox/ABC
10.9
19,278
'09
Fox/ABC
10.3
17,595
'08
Fox/ABC
9.4
15,554
'07
Fox/ABC
11.1
18,123

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