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2K Sports Surprisingly Announces It Will Release New Version Of "MLB 2K" Franchise

2K Sports this morning made a surprise announcement that it has renewed its video game license with MLB, the MLBPA and MLBAM, and will release "MLB 2K 13" on March 5 for the Xbox 360 and PlayStation 3 featuring Rays P David Price on the cover. 2K Sports had a five-year deal with MLB that expired last year, one that was widely expected to just die without a renewal after the company in '10 blamed the MLB license for much of its overall fiscal losses. Execs for Take-Two Interactive, parent of 2K Sports, had then pegged its MLB-related losses at more than $30M per year. Plans to produce another MLB game have not been mentioned in any quarterly or annual filing with the SEC. Listing upcoming releases well in advance is typical practice for publicly traded game developers. "We'd like to thank our league partners for their support in helping us reach an agreement to bring back 'MLB 2K'," said 2K Sports VP/Marketing Jason Argent. 2K Sports also will revive its $1M Perfect Game Challenge for the fourth straight year as part of the rollout of "MLB 2K 13" with a new contest format. Last year's competition culminated in an eight-person tournament at the MLB Fan Cave.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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