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Marketing and Sponsorship

Coke Zero Releases Ad Commemorating Alabama, Nick Saban On Latest BCS Title

Coke Zero yesterday broke a 30-second spot focused on Univ. of Alabama football coach Nick Saban and his team's latest win in the BCS National Championship. The ad is narrated by Nick's wife, Terry, though it opens and closes with a voiceover from Alabama radio broadcaster Tom Roberts. The spot from Melt, Atlanta, debuted on ESPN and will appear on stations in Alabama. Coca-Cola is a sponsor of Univ. of Alabama athletics (THE DAILY). AD WEEK’s Christopher Heine noted Saban early in his coaching career was a “low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to make ends meet.” Terry Saban in the spot “explains how her husband has proved critics wrong against a backdrop of autobiographical images from their marriage, his playing career and his coaching highlights.” The ad is dubbed "It's Possible to Enjoy Everything" (ADWEEK.com, 1/8).

CHAMPIONSHIP SHIRTS IN SHORT SUPPLY: In Tuscaloosa, Patrick Rupinski reports businesses throughout the state of Alabama carrying Crimson Tide apparel “had a sharp increase in business Tuesday as fans bought items commemorating the University of Alabama's back-to-back BCS national championships." Verna Rowland, who manages the Bama Fever location in Tuscaloosa's University Mall, said that the retailer “had sales comparable to those typically seen the weekend before Christmas.” The “hottest items were shirts that proclaimed Alabama as the 2012 season national champions and with ‘15’ -- the number of national collegiate football championships the Tide now claims -- and hats and shirts with the game's score.” Rowland said, “With three championships in four years, I was thinking (demand for commemorative wear) would diminish, but it really hasn't.” The Alumni Hall store in Tuscaloosa “stayed open until 2 a.m. Tuesday to accommodate postgame shoppers and then reopened in the morning.” Many of the shoppers Tuesday “were local residents.” Alumni Hall Corporate Dir Josh Belcher said that from past experience he “expects to see a lot of out-of-town shoppers buying commemorative items this weekend” (TUSCALOOSA NEWS, 1/9). In Alabama, Greg Phillips notes fans "rolled into Dothan Pavilion after the game to pick up shirts and other memorabilia from Campus Spirit and Dick's Sporting Goods." Even more fans yesterday were "flocking to area shops such as ScreenTech to gather shirts and hats commemorating the new Alabama dynasty" (DOTHAN EAGLE, 1/9).

BANK ON IT: Regions Bank will honor Alabama's back-to-back championships, and the seventh in a row for the SEC, with special branded Check Cards and checks. They were available for order beginning yesterday. Regions has been the official bank of the SEC for the past 20 years. Meanwhile, BBVA Compass released a new Alabama-branded Visa Checkcard to celebrate the university’s BCS win. The design features a crimson and white football helmet with the number 15 on it to (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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