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SBD/January 8, 2013/Media
CBS' Super Bowl Stream To Feature Halftime Show, TV Ads, NFL's All-22 Camera Angle
Published January 8, 2013
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SEE SPOT RUN: Like NBC last year, CBS will present a separate set of digital-only commercials for the Super Bowl stream, with the video player also including an "interactive gallery" of the TV broadcast commercials as they air. NBC last year had a quintet of advertisers for the digital stream; Kint said CBS' number of online buys is "nearing double digits" with a couple of ad packages still available. He declined to specify rates for inventory purchased thus far. The Super Bowl XLVII digital coverage will also feature three other alternate angles in addition to a repurposing of the TV broadcast, including a fan's choice angle that will change based on producer decisions and polls on CBSSports.com. Now-customary social media integration, DVR-type video controls and live-game statistics will be part of the production. Kint declined to predict an audience size of the live stream. NBC garnered 2.1 million unique digital users for Super Bowl XLVI, by far a U.S. record for a single-game sports event shown on the Internet. Like a year ago, the game will be available across nearly every digital device, including computers, tablets and smartphones.