SBD/January 8, 2013/Media

CBS' Super Bowl Stream To Feature Halftime Show, TV Ads, NFL's All-22 Camera Angle

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CBS Sports' digital stream coverage of Super Bowl XLVII on Feb. 3, the second online airing of the game following NBC's initial efforts last year, will feature first-ever live coverage of the halftime show featuring Beyonce, near real-time presentation of the commercials from the TV broadcast and a live camera feed of the NFL's All-22 camera angle. The trio of enhancements for CBS front an overall digital presentation for the game that company execs are aiming to create as "the ultimate second-screen experience." NBC did not secure licensing last year to stream Madonna's halftime show, its online coverage included external links to the TV ads, and the league made the All-22 coaches' angle available to the public just this year, and only on a post-game basis in the U.S. "Everything we've done for this year is on the premise of creating the ultimate second-screen experience in sports," said Jason Kint, CBSSports.com Senior VP & GM. "We think we have something that will go into some new places, and is easy as possible to access." The stream will be accessible at both CBSSports.com and NFL.com.

SEE SPOT RUN: Like NBC last year, CBS will present a separate set of digital-only commercials for the Super Bowl stream, with the video player also including an "interactive gallery" of the TV broadcast commercials as they air. NBC last year had a quintet of advertisers for the digital stream; Kint said CBS' number of online buys is "nearing double digits" with a couple of ad packages still available. He declined to specify rates for inventory purchased thus far. The Super Bowl XLVII digital coverage will also feature three other alternate angles in addition to a repurposing of the TV broadcast, including a fan's choice angle that will change based on producer decisions and polls on CBSSports.com. Now-customary social media integration, DVR-type video controls and live-game statistics will be part of the production. Kint declined to predict an audience size of the live stream. NBC garnered 2.1 million unique digital users for Super Bowl XLVI, by far a U.S. record for a single-game sports event shown on the Internet. Like a year ago, the game will be available across nearly every digital device, including computers, tablets and smartphones.
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