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SBD/January 8, 2013/Marketing and Sponsorship
Amazon Sends Premature Congratulations In BCS Championship Marketing Efforts
Published January 8, 2013
RISING TIDE: In Birmingham, Frank Couch reports Alabama fans last night “rushed to Academy Sports & Outdoors on Highway 150 in Hoover,” and store employees “opened their doors immediately after" Alabama's victory over Notre Dame in the BCS National Championship (AL.com, 1/8). Also in Birmingham, John Sharp notes other stores in the area “also kept late night hours to satisfy the happy fans.” The stores were set to open this morning "with plenty of gear." Bama Fever stores were scheduled to “open at 10 a.m.," and Hibbett Sports in Tillman's Corner "at 8 a.m.” (AL.com, 1/8).
LOSE THE GAME, WIN THE MARKETING BATTLE: SPORTSBUSINESS JOURNAL’s Michael Smith cites Fanatics.com data as showing that Notre Dame was the “top-selling school during the college football season,” while Alabama ranked second. Fanatics VP/Communications & Corporate Branding Meier Raivich said that Alabama “ranked first in merchandise sold for much of the season, but Notre Dame’s unexpected rise to prominence and eventually an undefeated regular season lifted the Fighting Irish’s sales to first around mid-October.” Both schools use Atlanta-based Collegiate Licensing Co. as their licensing agency (SPORTSBUSINESS JOURNAL, 1/7 issue).