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SBD/January 7, 2013/Media
Presidents Of "Catholic 7" Schools Reportedly Shopping TV Rights, Expect Lucrative Deal
Published January 7, 2013
ESTABLISHING PARAMETERS: In Chicago, Toni Ginnetti writes the parameters of Catholic 7 TV negotiations "will involve more than dollars." In addition to the substantial revenue any TV deal would generate, the schools also are "interested in establishing coast-to-coast exposure that can advertise ‘the brand' of the new league." DePaul AD Jean Lenti Ponsetto said, "We’ve hired a very capable television consultant in Neal Pilson, and I know everyone wants our product. But I don’t think you can negotiate a television deal until you know when you will leave." The seven schools currently "receive about $2 million each from the Big East television deal that expires after this season." The proposed packages would "offer at least twice the current payout" (CHICAGO SUN-TIMES, 1/7).