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SBD/January 7, 2013/Marketing and Sponsorship
NHL Open For Business: Marketers Shifting Plans For Shortened Season
Published January 7, 2013
THE SWEATER SONG: Merchandise website BigSportsShops.com spokesperson Wayne Woodward said, “We expect NHL jerseys and gear sales to pick up right away.” CNN.com’s Emily Jane Fox reported the site's sales “fell 60% during the Christmas period from last year.” Woodward: “We won’t make up for the lost Christmas sales revenue, but there should be a nice sales uptick when players hit the ice again” (MONEY.CNN.com, 1/6).
FROM RUSSIA, NO LOVE? In Boston, Fluto Shinzawa reported equipment manufacturer reps “tried to keep business flowing during the lockout by visiting NHL clients overseas.” A source said that the reps were “not made welcome in several KHL cities” (BOSTON GLOBE, 1/6).