After an evaluation of ticket prices by the Chargers, "change is coming," according to Michael Gehlken of the SAN DIEGO UNION-TRIBUNE. Chargers Senior Dir of Ticket Sales & Service Todd Poulsen in an e-mail to season-ticket holders said that the team has "lowered the price of some general tickets and raised those of others, a redistribution designed to minimize blackouts while helping it 'remain a viable and competitive team.'" The range in season-ticket price "changed from between $480 and $900 in 2012 to between $390 and $1,100 in 2013." One-third of the stadium's general seats "went up in price, the first increase to Chargers tickets since 2008," while two-thirds of the seats, or about 45,000, "either decreased in cost or stayed the same." Chargers PR Dir Bill Johnston said, "We’re trying to rescale the building, so we can make seats that haven’t sold as quick more attractive." He added that the one-third of stadium seats were "priced higher to better align with the average cost at NFL games." Savings for single-game ticket buyers "are minimal." The price of the stadium's least expensive single-game ticket "decreased from $54 to $52." All field-level seats will "cost between $1,000 and $1,100 for season tickets," and the same price range "applies to the areas of the Plaza section located along the length of the field" (SAN DIEGO UNION-TRIBUNE, 1/5).
