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SBD/January 4, 2013/Marketing and Sponsorship
Super Bowl Advertisers Moving Away From Racy Imagery With This Year's Commercials
Published January 4, 2013
CASH IN YOUR CHIPS: MASHABLE’s Todd Wasserman reported Doritos has “settled on the five finalists” for its “Crash the Super Bowl” contest. Two of the ads -- “one chosen by the people and one by Doritos execs -- will run during the Super Bowl.” While three of the ads “won't make the cut, the creators at least get" $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite (MASHABLE.com, 1/3).