Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/January 4, 2013/Marketing and Sponsorship
Super Bowl Advertisers Moving Away From Racy Imagery With This Year's Commercials
Published January 4, 2013
CASH IN YOUR CHIPS: MASHABLE’s Todd Wasserman reported Doritos has “settled on the five finalists” for its “Crash the Super Bowl” contest. Two of the ads -- “one chosen by the people and one by Doritos execs -- will run during the Super Bowl.” While three of the ads “won't make the cut, the creators at least get" $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite (MASHABLE.com, 1/3).