SBD/January 3, 2013/Media

Stats LLC To Become Official Distributor Of Scoring Data For PGA Tour

Stats LLC and the PGA Tour have signed a multiyear deal in which Stats will become an official distributor and licensor of scoring data for the PGA, Champions and tours, including ShotLink data that previously was available only at Stats also will create two new fantasy games for, replacing a prior deal the Tour held with Yahoo. One game will be a season-long contest, with the other a bracket-style game based around next month's Accenture Match Play Championship. The new pact significantly expands upon a prior relationship Stats held with the Tour. PGA Tour Senior VP/Strategic Development, Digital Media & Entertainment Paul Johnson said, "We're in a unique position where we own and really have an exclusive hold on our data with ShotLink. But this allows us to really tap into Stats' distribution network and help disseminate our content into additional places." Financial terms were not disclosed. The Tour last year elected to bring its digital rights in-house after working for several years with Turner Sports, a move similar to NASCAR's recent decision. Stats Exec VP Steve Byrd said, "Having strong league relationships is a core part of our business, and having this kind of deal with the Tour is something we've wanted for quite some time."
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