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SBD/January 3, 2013/Marketing and Sponsorship
CBS Has Super Bowl Ad Slots Virtually Sold Out; Original Gildan Spot Rejected
Published January 3, 2013
DESTINY'S VIRAL CHILD: MARKETING DAILY's Steve Smith reported in a promotional run-up to singer Beyonce's Super Bowl halftime performance, Pepsi is "asking fans to snap and upload images of themselves in a series of specific poses that will be used in the on-air intro video as the singing star takes to center field." The mobile-optimized Pepsi.com/halftime site is "rolling out a series of photo poses until Jan. 19." The poses "include head bopping, feet tapping, and hip shaking." The images "can be uploaded with the accompanying #PepsiHalftime hashtag to also be entered in a contest that will send 50 winners to the live Super Bowl performance in New Orleans where they also will be part of dress rehearsals and an on-field dance team." Pepsi "started promoting the effort last weekend on Times Square billboards" (MEDIAPOST.com, 1/2).