LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles Trail Blazers Record New Commercials Marketplace Roundup LeBron To Endorse Kia Motors Microsoft Tailored Sideline Tablets To NFL's Demands
Upcoming Conferences and Events
SBD/January 3, 2013/Marketing and Sponsorship
CBS Has Super Bowl Ad Slots Virtually Sold Out; Original Gildan Spot Rejected
Published January 3, 2013
DESTINY'S VIRAL CHILD: MARKETING DAILY's Steve Smith reported in a promotional run-up to singer Beyonce's Super Bowl halftime performance, Pepsi is "asking fans to snap and upload images of themselves in a series of specific poses that will be used in the on-air intro video as the singing star takes to center field." The mobile-optimized Pepsi.com/halftime site is "rolling out a series of photo poses until Jan. 19." The poses "include head bopping, feet tapping, and hip shaking." The images "can be uploaded with the accompanying #PepsiHalftime hashtag to also be entered in a contest that will send 50 winners to the live Super Bowl performance in New Orleans where they also will be part of dress rehearsals and an on-field dance team." Pepsi "started promoting the effort last weekend on Times Square billboards" (MEDIAPOST.com, 1/2).