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Marketing and Sponsorship

ATP World Tour Launches New Global Campaign As '13 Season Gets Under Way

The ATP this week is launching a new global promotional campaign to be featured throughout the ’13 ATP World Tour season, which begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Australia. The multi-million dollar campaign features more than 70 players, including established players such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, and next-generation players including Milos Raonic and Kei Nishikori. The campaign was created as a central resource for all 62 tournaments, and will feature backdrops from the host cities on the tour. The campaign, which was developed with London-based agency The Big Shot, will include a 30-second TV spot, player vignettes, print ads, posters, billboards, and web and mobile treatments (ATP).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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