SBD/December 31, 2012/Marketing and Sponsorship

ATP World Tour Launches New Global Campaign As '13 Season Gets Under Way

Event host cities will serve as backdrop for new campaign featuring more than 70 players
The ATP this week is launching a new global promotional campaign to be featured throughout the ’13 ATP World Tour season, which begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Australia. The multi-million dollar campaign features more than 70 players, including established players such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, and next-generation players including Milos Raonic and Kei Nishikori. The campaign was created as a central resource for all 62 tournaments, and will feature backdrops from the host cities on the tour. The campaign, which was developed with London-based agency The Big Shot, will include a 30-second TV spot, player vignettes, print ads, posters, billboards, and web and mobile treatments (ATP).
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