Arlington Approves MLB Rangers' New Ballpark Raiders' Mark Davis Turns Attention To Las Vegas Bills Criticized Over New Restrictive Media Policy Coyotes Taking New Approach With Front Office MLB Now Investigating Padres Situation NHL Panthers Continue Front-Office Shakeup D-backs Lead MLB In Game Duration Mets Help Latino Players Earn Diplomas WNBA Lynx Turn Losses Into Profit By Winning NFL Rumblings Surrounding Broncos' Ownership
Upcoming Conferences and Events
May 31 - Jun 2
SBD/December 31, 2012/Franchises
Padres See Season-Ticket Sales Boost After Launching "Membership" Rewards Program
Published December 31, 2012
TWEET RAVINE: In L.A., Steve Dilbeck reported the Dodgers are "currently considering a 'Social Media Loyalty' program that 'would give fans points for retweeting, replying, and helping the Dodgers gain followers.'" The plan would be to "have points redeemed for special offers, including tickets and merchandise." The Dodgers "broached this possibility in a survey they sent out to their Twitter followers last week that included all kinds of social media-type questions." The goal is to "increase their action on Twitter and boost their numbers of followers." The Dodgers "already have" more than 217,000 Twitter followers (LATIMES.com, 12/28).