SBD/December 27, 2012/Franchises

Fish Out Of Water: Speculative New Dolphins Logo Hits Internet

Anticipation about the Dolphins' new logo "is creating quite a buzz," as images have hit the Internet "that claim to be the team's logo," according to Chris Perkins of the South Florida SUN-SENTINEL. The "most popular image" came from fan website, and prompted Dolphins CEO Mike Dee to tweet on Monday, "I hear all the logo buzz out there ... I'll provide an update soon!" He posted another tweet last night that read, "Lots of buzz re logos. Love the passion! We continue to explore a # of design alternatives ... final decision by Draft." Perkins noted that evidence "indicates an announcement is imminent." The Dolphins' Pro Shop near the team's training facility in Davie, Fla., "has been low on inventory for weeks." The speculation is that the store is "not re-stocking merchandise with the current logo because it'll be outdated soon." There is no specific release date for the new logo, just a "general time frame in which a final design decision will be reached" (, 12/26). The speculative new logo is a "little bid of old, and a lot of new." It includes the "familiar orange sun as an outline, but the dolphin will get a futuristic makeover" (MIAMI HERALD, 12/27). 

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