SBD/December 21, 2012/Media

Final Ratings: ESPN Sees Audience Gains For First Two Games Of College Bowl Season

ESPN earned a 1.8 U.S. rating and 2.6 million viewers for the first bowl game of the season last Saturday from 12:56-4:42pm ET, as Arizona rallied to beat Nevada in the Gildan New Mexico Bowl. That figure is up 20% and 17%, respectively, from a 1.5 rating and 2.2 million viewers for the Temple-Wyoming matchup last year. However, the Arizona-Nevada rating is flat compared to the BYU-UTEP matchup in ’10, while viewership was down 8%. Meanwhile, ESPN earned a 1.9 rating and 2.8 million viewers for last Saturday’s Utah State-Toledo Famous Idaho Potato Bowl from 4:42-8:03pm, up 12% and 17%, respectively, from a 1.7 rating and 2.4 million viewers for the Ohio-Utah State matchup last year. However, while Utah State-Toledo’s rating was up 6% compared to the Northern Illinois-Fresno State game in ’10, viewership was down 3% (Austin Karp, THE DAILY).

ROCKET MEN: In Houston, David Barron noted ESPN’s Celtics-Rockets game last Friday “drew a bigger audience than Comcast SportsNet Houston’s broadcast of the same game.” As a “national broadcast generally siphons off a good portion of the local audience,” the CSN Houston audience was particularly affected as net remains available to “only 40 percent of the market.” CSN Houston earned a 0.97 local rating, compared to a 1.56 rating on ESPN. The combined rating made the matchup the “most-watched Rockets’ game of the year” (CHRON.com, 12/17).

The charts below list final Nielsen ratings from recent sports telecasts. Figures for Fox were unavailable at presstime.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on CBS":
Steelers-Cowboys (90%)
12/16
CBS
4:15-7:30pm
16.2
n/a
"Sunday Night Football":
49ers-Patriots
12/16
NBC
8:31-11:41pm
13.9
23,231
"NFL on CBS": (regional)
12/16
CBS
1:00-4:15pm
8.4
n/a
"Football Night in America"
12/16
NBC
7:30-8:15pm
4.2
6,893
"The NFL Today"
12/16
CBS
12:00-1:00pm
2.5
n/a
NCAA Basketball: Indiana-Butler
12/15
CBS
2:00-4:45pm
1.4
n/a
Showtime Boxing
12/15
CBS
4:45-6:00pm
1.2
n/a
Golf: PNC Father-Son Challenge
12/15
NBC
4:00-6:00pm
0.7
n/a
"ESPN Sports Saturday"
12/15
ABC
4:00-6:00pm
0.6
n/a
Golf: PNC Father-Son Challenge
12/16
NBC
3:00-6:00pm
0.6
n/a
Dew Tour: iON Mountain Championships
12/15
NBC
2:00-4:00pm
0.4
n/a
Dew Tour: iON Mountain Championships
12/16
NBC
1:00-3:00pm
0.4
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
Texans-Patriots
12/10
ESPN
8:29-11:40pm
9.0
14,483
"Thursday Night Football":
Bengals-Eagles
12/13
NFLN
8:30-11:47pm
3.5
5,457
NBA: Lakers-Knicks
12/13
TNT
8:16-10:52pm
2.0
3,046
"Thursday Night Football Pre-Kick"
12/13
NFLN
8:00-8:30pm
1.9
2,911
"Monday Night Countdown"
12/10
ESPN
6:30-8:29pm
2.0
2,898
Famous Idaho Potato Bowl:
Utah State-Toledo
12/15
ESPN
4:42-8:03pm
1.9
2,811
Gildan New Mexico Bowl:
Arizona-Nevada
12/15
ESPN
12:56-4:42pm
1.8
2,570
"Sunday NFL Countdown"
12/16
ESPN
10:00am-1:00pm
1.5
2,122
NBA: Clippers-Bulls
12/11
ESPN
9:42pm-12:04am
1.4
2,020
NBA: Mavericks-Celtics
12/12
ESPN
8:05-11:23pm
1.2
1,727

 

 

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