Ohio State Topping Michigan In CFB Attendance Swofford Pushing For Eight-Team Playoff Top FBS Coach Salaries Doubled Since '06 Arizona State To Add D-I Men's Ice Hockey Clemson Wants Student Input On Athletics Fees Univ. of Hawaii Proposes Naming-Rights Sales Dayton To Continue Hosting First Four UNC-Charlotte Football Attendance Decreasing NCAA Names '17-21 Final Four Sites FSU, Ole Miss To Open '16 At Citrus Bowl
SBD/December 21, 2012/Colleges
Secondary Ticket Market Likely To Prove Costly For Russell Athletic Bowl Participants
Published December 21, 2012
MONETARY MILITARY: In DC, Ben Fischer wrote the Military Bowl in less than five years "has grown into a viable, albeit modest, contribution to the region’s sports business economy, tourism industry and military-related charities." Struggles "persist to lure schools with business-friendly fan bases, but independent experts say the contest is better positioned than most of its peers in the lower tier of bowl games to thrive amid a rapidly changing landscape." DC Bowl Committee President & Exec Dir Steve Beck projected that the organization will "end this fiscal year with money in the bank for the first time ever." Sources said that the bowl "secured a big victory when Northrop Grumman Corp. bought the naming rights away from Bethesda-based EagleBank in 2010." Aside from "bringing a national brand to the game, the defense contractor agreed to 'presented by' status, rather than naming the bowl after the company." Sponsorship revenue overall "has more than tripled to $1.26 million in two years since the name change." But the bowl's future "could hang in the balance after the 2013 season." Beck said that the bowl "hopes to keep ties with the ACC and will pursue more prestigious, stable arrangements with other conferences" (WASHINGTON BUSINESS JOURNAL, 12/14 issue).