Attendance Up For Conference Title Games Temple Cutting Seven Sports Financial Boon In Store For Arizona State? College Media Notes Pac-12 Championship Not A Sellout ACC Championship Game Tix Sales Slow Cal, Oregon To Play At Levi's Stadium Large Demand For Tickets To Iron Bowl NCAA Faces Pressure On Major Changes Duke AD White Talks ACC TV Net, Football Revival
SBD/December 21, 2012/Colleges
Secondary Ticket Market Likely To Prove Costly For Russell Athletic Bowl Participants
Published December 21, 2012
MONETARY MILITARY: In DC, Ben Fischer wrote the Military Bowl in less than five years "has grown into a viable, albeit modest, contribution to the region’s sports business economy, tourism industry and military-related charities." Struggles "persist to lure schools with business-friendly fan bases, but independent experts say the contest is better positioned than most of its peers in the lower tier of bowl games to thrive amid a rapidly changing landscape." DC Bowl Committee President & Exec Dir Steve Beck projected that the organization will "end this fiscal year with money in the bank for the first time ever." Sources said that the bowl "secured a big victory when Northrop Grumman Corp. bought the naming rights away from Bethesda-based EagleBank in 2010." Aside from "bringing a national brand to the game, the defense contractor agreed to 'presented by' status, rather than naming the bowl after the company." Sponsorship revenue overall "has more than tripled to $1.26 million in two years since the name change." But the bowl's future "could hang in the balance after the 2013 season." Beck said that the bowl "hopes to keep ties with the ACC and will pursue more prestigious, stable arrangements with other conferences" (WASHINGTON BUSINESS JOURNAL, 12/14 issue).