SBD/December 21, 2012/Year End

Social Studies: Top Sports Trends On Google, Yahoo, Facebook, Twitter In '12

Sports continued its growing presence on the Web and social media in ’12. Below are some lists showing how sports stories and figures stacked on several sites and search engines.

SEARCH ME: “Linsanity” found its way to the Web in big fashion in ’12. During his breakthrough with the Knicks last season, current Rockets G Jeremy Lin was the top trending athlete on Google in ’12, followed by Broncos QB Peyton Manning and Gold Medal-winning U.S. swimmer Michael Phelps. Among U.S. athletes participating in the London Games, Heat F LeBron James was the most-searched Olympian, followed by Lakers G Kobe Bryant. In Canada, the Blue Jays were the most searched Canadian team on Google, followed by the Maple Leafs and Canucks. During the club’s first season in MLS, the Impact ranked 10th overall. On Yahoo, golfer Tiger Woods was the most-searched athlete in ’12, followed by tennis player Maria Sharapova.

SELECT SPORTS SUPERLATIVES ON GOOGLE IN THE U.S. IN '12
MOST-
SEARCHED
NO. 1 NO. 2 NO. 3
U.S.
Olympian
LeBron James Kobe Bryant Michael Phelps
U.S. sports Football Golf Basketball
U.S. athletes Jeremy Lin Peyton Manning Michael Phelps
MLB players Derek Jeter Bryce Harper Josh Hamilton
NFL players Tim Tebow Peyton Manning Tom Brady
NFL teams Cowboys Bears Broncos
NBA players LeBron James Jeremy Lin Dwight Howard
       
MOST-SEARCHED CANADIAN SPORTS TEAMS ON GOOGLE IN '12
RANK
TEAM
RANK
TEAM
1
Blue Jays
6
Oilers
2
Maple Leafs
7
Flames
3
Canucks
8
Senators
4
Canadiens
9
Raptors
5
NHL Jets
10
MLS Impact
     
MOST-SEARCHED ATHLETES ON YAHOO IN '12
RANK
ATHLETE
RANK
ATHLETE
1
Tiger Woods
6
Tim Tebow
2
Maria Sharapova
7
Jeremy Lin
3
Peyton Manning
8
Anna Kournikova
4
Danica Patrick
9
Lolo Jones
5
Amanda Beard
10
Serena Williams
       

LIKE ME: The NFL Giants topped Facebook’s list of the most-mentioned sports topics in ’12, followed by the Patriots and Jets QB Tim Tebow. AT&T Park ranked third among all locations for Facebook check-ins, with Yankee Stadium ranking fourth. Among all public figures mentioned on Facebook, Tebow ranked fourth, while Peyton and Giants QB Eli Manning tied for fifth. Super Bowl XLVI was the second most-mentioned event on Facebook, with the London Games ranking fifth.

SELECT SUPERLATIVES ON FACEBOOK IN '12
CATEGORY NO. 1 NO. 2 NO. 3
Sports mentions NFL Giants Patriots Tim Tebow
Check-in locations Times Square Disneyland AT&T Park
Events U.S. Presidential Election Super Bowl XLVI Death of Whitney Houston
       

TWEET ME: The top three sports-related trends on Twitter in ’12 belonged to league hashtags. The leader was #NFL, followed by #nascar and #mlb. Lin was the top athlete trending on Twitter, followed by Lakers C Dwight Howard and G Kobe Bryant. Meanwhile, the top tweet for @SBJSBD -- the official feed of SportsBusiness Journal/Daily -- March 14 about the Big 12’s 13-year, $2.5B TV deal with ESPN.

TOP SPORTS-RELATED TRENDS ON TWITTER IN '12
RANK
TOPIC
RANK
TOPIC
1
#nfl
6
jeremy lin
2
#nascar
7
super bowl
3
#mlb
8
dwight howard
4
olympics
9
kobe
5
#sfgiants
10
#yankees
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