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Published December 21, 2012
NBC's Jimmy Fallon created the character Tebowie (a combination of Tim Tebow and David Bowie) to sing a song set to the tune of Bowie's "Space Oddity." The song describes a hypothetical conversation between Tebow and Jesus prior to the Broncos-Patriots playoff game, which the Patriots won by biblical proportions.
Lakers G Kobe Bryant starred in "Milano Kalibro Kobe," a viral video airing in Italy that featured several Nike basketball and soccer endorsers and narration from legendary director Enzo Castellari.
NASCAR driver Carl Edwards was able to showcase his sense of humor while driving some Ford engineers around a race track in this viral video for the '13 Taurus.
Several sports teams and personalities took to YouTube this year to show off their lip-syncing of Carly Rae Jepsen's "Call Me Maybe," but none were as professionally done as the Dolphins cheerleaders' version filmed in conjunction with their swimsuit calendar photo shoot.
Gatorade teamed up with the Women's Sports Foundation for this ad as part of the "Keep Her In The Game" campaign, which was designed to encourage girls to keep participating in sports.
ESPN featured several drivers in its "Nothing Beats First Place" ad campaign that promoted the net's NASCAR Sprint Cup Series coverage. SBD only ran one all year, but we showed off our prognostication skills by running the one starring Brad Keselowski.
With player safety being one of the NFL's main focuses heading into the '12 season, Jest.com posted a video highlighting some of the more historic health-conscious athletes.
ESPN NFL analyst John Clayton's much-guarded off-camera life was revealed at last in a "This Is SportsCenter" ad. The spot, which many felt was the best in the campaign's history, trended worldwide on Twitter following its release.
SBD this year saw and heard many songs and parodies regarding the NHL's labor woes, but Winnipeg's CFQX-FM and singer/songwriter Vicki Shae get our nod for their recording of the official song of the NHL lockout.
The controversial game-ending call at the conclusion of the Packers-Seahawks "MNF" game helped settle the NFL's dispute with its referees, but that is little solace for Packers fans and this Green Bay weatherman.