SBD/December 20, 2012/Marketing and Sponsorship

Griffin Creates Company, Submits Trademark Applications For Future Apparel

Redskins QB Robert Griffin III “created his own company, Thr3escompany, LLC and submitted applications to the United States Patent and Trademark Office for a total of four trademarks -- RGIII, RG3, Robert Griffin III, and Unbelievably Believable,” according to Dan Steinberg of the WASHINGTON POST. The RGIII “catchphrase train has rolled on,” and now Thr3escompany “submitted applications for more trademarks.” Those submissions include “Go Catch Your Dream,” “Light You Up,” “Work Hard Stay Humble,” “No Pressure No Diamonds,” and “Dream Big Live Bigger.” The trademarks cover use of the phrases on “clothing, namely, shirts, T-shirts, sweatshirts, jackets, pants, shorts, jerseys, athletic uniforms, socks; hats, caps; footwear” and also “promoting the goods and services of others, promotional sponsorship of sports and athletic events and activities” (WASHINGTONPOST.com, 12/19). Meanwhile, Griffin was fined $10,000 by the NFL for "wearing Adidas apparel to a postgame news conference" on Dec. 9 following a win over the Ravens (WASHINGTONPOST.com, 12/19).
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