Listen Up: Steelers Top NFL Teams In Local Radio Share Among Males 25-54

The Steelers registered the largest share of radio listeners among a key demographic through the first half of the ‘12 NFL season, while the Bears had the league’s largest average audience, according to data from radio tracking firm Arbitron. In Pittsburgh, the Steelers’ simulcasts on Clear Channel-owned WDVE-FM and WBGG-AM averaged a league-leading 55.0 share among the male 25-54 demo. That means that 55% of all men ages 25 to 54 who were listening to the radio in Pittsburgh this fall when the team was playing were tuned to the games on the club’s flagship stations. This season is the 13th straight year that the sister stations have carried all the Steelers’ games. WTMJ-AM, which has been broadcasting the Packers’ games since ‘29, had the second largest average share per game, at 51.7%. In terms of raw audience size, CBS Radio claimed the top three spots as rights-holder of the Bears’, Giants’ and Eagles’ games.

RK	TEAM	FLAGSHIP STATION	OWNER	MEN 25-54 SHARE
1	Steelers	WDVE-FM/WBGG-AM	Clear Channel	55.0
2	Packers	WTMJ-AM	Journal Broadcast Group	51.7
3	Browns	WMMS-FM/ WTAM-AM	Clear Channel	43.1
4	Chiefs	KCFX-FM	Cumulus	42.5
5	Vikings	KFAN-FM	Clear Channel	41.4
6	Colts	WLHK-FM	Emmis	37.5
7	Bengals	WEBN-FM/WCKY-AM	Clear Channel	35.7
8	Eagles	WIP-FM	CBS Radio	34.8
9	Lions	WXYT-FM	CBS Radio	34.4
10	Patriots	WBZ-FM	CBS Radio	33.9
RK	TEAM	FLAGSHIP STATION	OWNER	AVG. GAME AUDIENCE
1	Bears	WCFS-FM/WBBM-AM	CBS Radio	626,900
2	Giants	WFAN-FM/AM	CBS Radio	402,000
3	Eagles	WIP-FM	CBS Radio	345,000
4	Jets	WEPN-AM	ESPN	322,600
5	Vikings	KFAN-FM	Clear Channel	284,600
6	Lions	WXYT-FM	CBS Radio	282,400
7t	Texans	KILT-FM/AM	CBS Radio	276,800
7t	Patriots	WBZ-FM	CBS Radio	276,800
9	Steelers	WDVE-FM/WBGG-AM	Clear Channel	229,000
10	Seahawks	KIRO-FM/AM	Bonneville	226,600

NOTES: Data gathered via Arbitron’s PPM service device, which is worn like a pager. It detects encoded audio tones within a station’s audio stream, logging each time that it finds such a signal. The service was introduced in ‘07 as a way to eliminate the decades-old handwritten diary system. Unlike other major league team sports, the majority of NFL flagship stations are on the FM dial. Only five NFL franchises have an AM-only flagship in their market. Seven teams can be heard only on FM, while the other twenty have an AM/FM simulcast in their home city.