SBD/December 18, 2012/Research and Ratings

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  • Listen Up: Steelers Top NFL Teams In Local Radio Share Among Males 25-54

    The Steelers registered the largest share of radio listeners among a key demographic through the first half of the ‘12 NFL season, while the Bears had the league’s largest average audience, according to data from radio tracking firm Arbitron. In Pittsburgh, the Steelers’ simulcasts on Clear Channel-owned WDVE-FM and WBGG-AM averaged a league-leading 55.0 share among the male 25-54 demo. That means that 55% of all men ages 25 to 54 who were listening to the radio in Pittsburgh this fall when the team was playing were tuned to the games on the club’s flagship stations. This season is the 13th straight year that the sister stations have carried all the Steelers’ games. WTMJ-AM, which has been broadcasting the Packers’ games since ‘29, had the second largest average share per game, at 51.7%. In terms of raw audience size, CBS Radio claimed the top three spots as rights-holder of the Bears’, Giants’ and Eagles’ games.

    RK
    TEAM FLAGSHIP STATION OWNER
    MEN 25-54
    SHARE
    1
    Steelers WDVE-FM/WBGG-AM Clear Channel
    55.0
    2
    Packers WTMJ-AM Journal Broadcast Group
    51.7
    3
    Browns WMMS-FM/ WTAM-AM Clear Channel
    43.1
    4
    Chiefs KCFX-FM Cumulus
    42.5
    5
    Vikings KFAN-FM Clear Channel
    41.4
    6
    Colts WLHK-FM Emmis
    37.5
    7
    Bengals WEBN-FM/WCKY-AM Clear Channel
    35.7
    8
    Eagles WIP-FM CBS Radio
    34.8
    9
    Lions WXYT-FM CBS Radio
    34.4
    10
    Patriots WBZ-FM CBS Radio
    33.9
         
    RK
    TEAM FLAGSHIP STATION OWNER
    AVG. GAME
    AUDIENCE
    1
    Bears WCFS-FM/WBBM-AM CBS Radio
    626,900
    2
    Giants WFAN-FM/AM CBS Radio
    402,000
    3
    Eagles WIP-FM CBS Radio
    345,000
    4
    Jets WEPN-AM ESPN
    322,600
    5
    Vikings KFAN-FM Clear Channel
    284,600
    6
    Lions WXYT-FM CBS Radio
    282,400
    7t
    Texans KILT-FM/AM CBS Radio
    276,800
    7t
    Patriots WBZ-FM CBS Radio
    276,800
    9
    Steelers WDVE-FM/WBGG-AM Clear Channel
    229,000
    10
    Seahawks KIRO-FM/AM Bonneville
    226,600
           

    NOTES: Data gathered via Arbitron’s PPM service device, which is worn like a pager. It detects encoded audio tones within a station’s audio stream, logging each time that it finds such a signal. The service was introduced in ‘07 as a way to eliminate the decades-old handwritten diary system. Unlike other major league team sports, the majority of NFL flagship stations are on the FM dial. Only five NFL franchises have an AM-only flagship in their market. Seven teams can be heard only on FM, while the other twenty have an AM/FM simulcast in their home city.

    Print | Tags: Research and Ratings, Arbitron, NFL
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