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SBD/December 18, 2012/Media
Twitter Teams With Nielsen For New Audience Metric To Debut Next Fall
Published December 18, 2012
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TURN UP THE RADIO: In N.Y., Michael de la Merced reports Nielsen Holdings today said that it had agreed to acquire radio ratings company Arbitron for $1.26B. The offer represents a 26% premium to Arbitron's closing price on Monday. The two companies have a combined revenue of $6B (NYTIMES.com, 12/18).