Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/December 18, 2012/Marketing and Sponsorship
Published December 18, 2012
SETTING SAIL: In S.F., Eric Young notes the America’s Cup’s major sponsors held a summit last week “to discuss how they will take advantage of their pricey association” with the event. Puma and Louis Vuitton already have said that they “will be selling limited-edition America’s Cup merchandise in their retail stores.” Meanwhile, America’s Cup Athletes, Promotions & PR Dir Tim Jeffery said that the event “expected to finalize at least two more deals before the end of the year” (S.F. BUSINESS TIMES, 12/14 issue).
TAKING THEIR VITAMINS: Nutrition company USANA Health Sciences today announced that it has signed U.S. Ski & Snowboard Association freeskier Grete Eliassen and Nordic combined skiers Billy Demong, Bryan Fletcher and Taylor Fletcher as the company’s newest brand ambassadors (USANA).