Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/December 18, 2012/Marketing and Sponsorship
Published December 18, 2012
SETTING SAIL: In S.F., Eric Young notes the America’s Cup’s major sponsors held a summit last week “to discuss how they will take advantage of their pricey association” with the event. Puma and Louis Vuitton already have said that they “will be selling limited-edition America’s Cup merchandise in their retail stores.” Meanwhile, America’s Cup Athletes, Promotions & PR Dir Tim Jeffery said that the event “expected to finalize at least two more deals before the end of the year” (S.F. BUSINESS TIMES, 12/14 issue).
TAKING THEIR VITAMINS: Nutrition company USANA Health Sciences today announced that it has signed U.S. Ski & Snowboard Association freeskier Grete Eliassen and Nordic combined skiers Billy Demong, Bryan Fletcher and Taylor Fletcher as the company’s newest brand ambassadors (USANA).