Team Penske Strikes Deal With HP, Avaya Winston Should Be Marketable Despite Issues New UNLV Football Uniforms Feature Vegas Marketplace Roundup Nike Ramps Up Pacquiao Marketing Tecate Brand Ubiquitous In Vegas This Week GoDaddy's Exit Damaging To NASCAR Honda Remaining In IndyCar Beyond '15 Marketplace Roundup GoDaddy Leaving NASCAR After '15 Season
Upcoming Conferences and Events
SBD/December 18, 2012/Marketing and Sponsorship
Published December 18, 2012
SETTING SAIL: In S.F., Eric Young notes the America’s Cup’s major sponsors held a summit last week “to discuss how they will take advantage of their pricey association” with the event. Puma and Louis Vuitton already have said that they “will be selling limited-edition America’s Cup merchandise in their retail stores.” Meanwhile, America’s Cup Athletes, Promotions & PR Dir Tim Jeffery said that the event “expected to finalize at least two more deals before the end of the year” (S.F. BUSINESS TIMES, 12/14 issue).
TAKING THEIR VITAMINS: Nutrition company USANA Health Sciences today announced that it has signed U.S. Ski & Snowboard Association freeskier Grete Eliassen and Nordic combined skiers Billy Demong, Bryan Fletcher and Taylor Fletcher as the company’s newest brand ambassadors (USANA).