Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/December 18, 2012/Marketing and Sponsorship
Published December 18, 2012
SETTING SAIL: In S.F., Eric Young notes the America’s Cup’s major sponsors held a summit last week “to discuss how they will take advantage of their pricey association” with the event. Puma and Louis Vuitton already have said that they “will be selling limited-edition America’s Cup merchandise in their retail stores.” Meanwhile, America’s Cup Athletes, Promotions & PR Dir Tim Jeffery said that the event “expected to finalize at least two more deals before the end of the year” (S.F. BUSINESS TIMES, 12/14 issue).
TAKING THEIR VITAMINS: Nutrition company USANA Health Sciences today announced that it has signed U.S. Ski & Snowboard Association freeskier Grete Eliassen and Nordic combined skiers Billy Demong, Bryan Fletcher and Taylor Fletcher as the company’s newest brand ambassadors (USANA).