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SBD/December 18, 2012/Franchises
Dodgers' Ownership Looking For International Marketing Partnerships
Published December 18, 2012
PROCEED WITH CAUTION: In L.A., Bill Dwyre writes the recent signings of P Zack Greinke by the Dodgers and LF Josh Hamilton by the Angels should be "greeted with applause and caution." They are "exciting because both ownership groups are trying to get the best team on the field." They are "cautionary because anything that looks too good to be true often is." Dwyre: "Will ticket-buying fans start to understand, and react to, the reality that sports teams are rapidly becoming TV shows first and foremost; that fans' presence in the stadium is nice window dressing for the telecasts, but that TV rights fees drive the bus now and ticket revenue is decreasingly essential?" Financial "extravagance and marketing pizzazz are the domain of team owners." Sign Greinke and Hamilton and "watch the headlines get big and the talk shows go crazy and see the tickets flying out the door. Good for both teams" (L.A. TIMES, 12/18).