SBD/December 17, 2012/Research and Ratings

Overnight Ratings: ESPN Sees Uptick For First Two Games Of College Bowl Season

College bowl season got underway this past weekend, and ESPN saw upticks in overnight ratings for both of the games on Saturday. The net earned a 1.9 overnight for Arizona’s come-from-behind win over Nevada in the Gildan New Mexico Bowl from 1:00-4:45pm ET, up 19% from a 1.6 rating for the Temple-Wyoming matchup last year. ESPN also earned a 1.8 overnight for the Utah State-Toledo Famous Idaho Potato Bowl from 4:45-8:00pm, up slightly from a 1.7 rating last year for the Ohio-Utah State matchup.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
12/15
ABC
4:00-6:00pm
0.5
NCAA Basketball: Indiana-Butler
12/15
CBS
2:00-4:45pm
1.5
Showtime Boxing
12/15
CBS
4:45-6:00pm
1.3
Dew Tour: iON Mountain Championships
12/15
NBC
2:00-4:00pm
0.6
Golf: PNC Father-Son Challenge
12/15
NBC
4:00-6:00pm
0.9
"The NFL Today"
12/16
CBS
12:00-1:00pm
3.0
"NFL on CBS": (regional)
12/16
CBS
1:00-4:15pm
10.8
"NFL on CBS": Steelers-Cowboys (90%)
12/16
CBS
4:15-7:30pm
17.2
"Fox NFL Sunday"
12/16
Fox
12:00-1:00pm
3.8
"NFL on Fox": (single)
12/16
Fox
1:00-4:05pm
n/a
Dew Tour: iON Mountain Championships
12/16
NBC
1:00-3:00pm
0.4
Golf: PNC Father-Son Challenge
12/16
NBC
3:00-6:00pm
0.6
"Football Night in America"
12/16
NBC
7:30-8:15pm
4.4
"Sunday Night Football": 49ers-Patriots
12/16
NBC
8:30-11:30pm
15.2

 

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