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SBD/December 17, 2012/Research and RatingsPrint All
College bowl season got underway this past weekend, and ESPN saw upticks in overnight ratings for both of the games on Saturday. The net earned a 1.9 overnight for Arizona’s come-from-behind win over Nevada in the Gildan New Mexico Bowl from 1:00-4:45pm ET, up 19% from a 1.6 rating for the Temple-Wyoming matchup last year. ESPN also earned a 1.8 overnight for the Utah State-Toledo Famous Idaho Potato Bowl from 4:45-8:00pm, up slightly from a 1.7 rating last year for the Ohio-Utah State matchup.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"12/15ABC4:00-6:00pm0.5 NCAA Basketball: Indiana-Butler12/15CBS2:00-4:45pm1.5 Showtime Boxing12/15CBS4:45-6:00pm1.3 Dew Tour: iON Mountain Championships12/15NBC2:00-4:00pm0.6 Golf: PNC Father-Son Challenge12/15NBC4:00-6:00pm0.9 "The NFL Today"12/16CBS12:00-1:00pm3.0 "NFL on CBS": (regional)12/16CBS1:00-4:15pm10.8 "NFL on CBS": Steelers-Cowboys (90%)12/16CBS4:15-7:30pm17.2 "Fox NFL Sunday"12/16Fox12:00-1:00pm3.8 "NFL on Fox": (single)12/16Fox1:00-4:05pmn/a Dew Tour: iON Mountain Championships12/16NBC1:00-3:00pm0.4 Golf: PNC Father-Son Challenge12/16NBC3:00-6:00pm0.6 "Football Night in America"12/16NBC7:30-8:15pm4.4 "Sunday Night Football": 49ers-Patriots12/16NBC8:30-11:30pm15.2