A-B InBev Monitoring FIFA Case O'Conner Adds MiLB Enterprises Title Marketers Discuss "Mayhem" Campaign ESPN To Televise Streetball Tourney Braves Selling SunTrust Park Tickets Classified Advertisements Will FIFA Sponsors React To Arrests? Minding My Business With Donna Goldsmith Women's World Cup Tix Selling Fast Ole Miss Sets New Revenue Mark
SBD/December 17, 2012/Research and RatingsPrint All
College bowl season got underway this past weekend, and ESPN saw upticks in overnight ratings for both of the games on Saturday. The net earned a 1.9 overnight for Arizona’s come-from-behind win over Nevada in the Gildan New Mexico Bowl from 1:00-4:45pm ET, up 19% from a 1.6 rating for the Temple-Wyoming matchup last year. ESPN also earned a 1.8 overnight for the Utah State-Toledo Famous Idaho Potato Bowl from 4:45-8:00pm, up slightly from a 1.7 rating last year for the Ohio-Utah State matchup.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"12/15ABC4:00-6:00pm0.5 NCAA Basketball: Indiana-Butler12/15CBS2:00-4:45pm1.5 Showtime Boxing12/15CBS4:45-6:00pm1.3 Dew Tour: iON Mountain Championships12/15NBC2:00-4:00pm0.6 Golf: PNC Father-Son Challenge12/15NBC4:00-6:00pm0.9 "The NFL Today"12/16CBS12:00-1:00pm3.0 "NFL on CBS": (regional)12/16CBS1:00-4:15pm10.8 "NFL on CBS": Steelers-Cowboys (90%)12/16CBS4:15-7:30pm17.2 "Fox NFL Sunday"12/16Fox12:00-1:00pm3.8 "NFL on Fox": (single)12/16Fox1:00-4:05pmn/a Dew Tour: iON Mountain Championships12/16NBC1:00-3:00pm0.4 Golf: PNC Father-Son Challenge12/16NBC3:00-6:00pm0.6 "Football Night in America"12/16NBC7:30-8:15pm4.4 "Sunday Night Football": 49ers-Patriots12/16NBC8:30-11:30pm15.2