SBD/December 17, 2012/Research and Ratings

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  • Overnight Ratings: ESPN Sees Uptick For First Two Games Of College Bowl Season

    College bowl season got underway this past weekend, and ESPN saw upticks in overnight ratings for both of the games on Saturday. The net earned a 1.9 overnight for Arizona’s come-from-behind win over Nevada in the Gildan New Mexico Bowl from 1:00-4:45pm ET, up 19% from a 1.6 rating for the Temple-Wyoming matchup last year. ESPN also earned a 1.8 overnight for the Utah State-Toledo Famous Idaho Potato Bowl from 4:45-8:00pm, up slightly from a 1.7 rating last year for the Ohio-Utah State matchup.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    12/15
    ABC
    4:00-6:00pm
    0.5
    NCAA Basketball: Indiana-Butler
    12/15
    CBS
    2:00-4:45pm
    1.5
    Showtime Boxing
    12/15
    CBS
    4:45-6:00pm
    1.3
    Dew Tour: iON Mountain Championships
    12/15
    NBC
    2:00-4:00pm
    0.6
    Golf: PNC Father-Son Challenge
    12/15
    NBC
    4:00-6:00pm
    0.9
    "The NFL Today"
    12/16
    CBS
    12:00-1:00pm
    3.0
    "NFL on CBS": (regional)
    12/16
    CBS
    1:00-4:15pm
    10.8
    "NFL on CBS": Steelers-Cowboys (90%)
    12/16
    CBS
    4:15-7:30pm
    17.2
    "Fox NFL Sunday"
    12/16
    Fox
    12:00-1:00pm
    3.8
    "NFL on Fox": (single)
    12/16
    Fox
    1:00-4:05pm
    n/a
    Dew Tour: iON Mountain Championships
    12/16
    NBC
    1:00-3:00pm
    0.4
    Golf: PNC Father-Son Challenge
    12/16
    NBC
    3:00-6:00pm
    0.6
    "Football Night in America"
    12/16
    NBC
    7:30-8:15pm
    4.4
    "Sunday Night Football": 49ers-Patriots
    12/16
    NBC
    8:30-11:30pm
    15.2

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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