Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/December 17, 2012/Marketing and Sponsorship
Published December 17, 2012
WE'VE GOT TO PRAY: In Dallas, Robert Wilonsky noted a lawsuit was filed in federal court on Friday against North Carolina-based ScriptureArt, which produces “a line of Christian clothing worn and endorsed” by Angels LF Josh Hamilton and wife Katie. The line of clothing includes a “Play Hard Pray Harder” T-shirt. The lawsuit claims ScriptureArt and Hamilton are "infringing" on the trademark of Play Hard Pray Harder LLC, which it applied for on Aug. 29. According to the suit, the defendants have been “using the Mark and selling products bearing the Mark without Play Hard Pray Harder LLC authorization” (DALLASNEWS.com, 12/15).
CAP FOR TRADE: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes MLB’s “biggest licensees introduced new products at a recent show in Las Vegas, and one of the main items is a batting practice cap that will be introduced during spring training from on-field cap rights holder New Era.” The new batting practice “'Spring BP’ cap has the silhouette of New Era’s bread and butter 5950 cap, which is worn during games, and adds fabrication with better moisture management.” The new cap will be a “story of secondary and tertiary logos getting exposure on an on-field product” (SPORTSBUSINESS JOURNAL, 12/17 issue).