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SBD/December 14, 2012/Media
NFL TV Audience Seeing Slight Decline, But Network Partners Not Panicking
Published December 14, 2012
THE LOCAL SCENE: In Houston, David Barron noted the Texans-Patriots “MNF” telecast earned a 34.6 combined local rating across ESPN and KHOU-CBS, marking the “largest of the team’s four prime-time audiences this season.” Monday night’s telecast was “slightly higher than the combined 34.4 rating for the Texans’ earlier Monday night win over the Jets” (CHRON.com, 12/11). The Texans-Patriots “MNF” telecast also drew a 39.0 local rating in Boston, marking the third-best audience for a Patriots game this season to date (Patriots).